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MTBS3D Pico talked about their new positionally tracked wireless mobile HMD at @CES. #CES2017 #PicoNeo #VRhttps://t.co/xR9a7ESaGG
MTBS3D .@ImmersiveRobot discussed their data compressed wireless solution for tether-free #VR at @CES. #CES2017 #HTCVivehttps://t.co/nPDzE6Pg1b
MTBS3D .@DisplayLink showed us their new solution for wireless room-scale HMD capabilities at @CES! #CES2017 #HTCVive #VRhttps://t.co/Ew2wiBO7E0
MTBS3D RT @MTBS3D: .@dcuinh showed us #blazethenight Emagin HMD Group's new consumer targeted night vision glasses @CES! #CES #AR #VR https://t.co
MTBS3D RT @MTBS3D: .@GrushBrush is a video game toothbrush for kids. We spoke with Co-Founder @EthanSchur at @CES! #CES2017 #Grush #VR https://t.c…
MTBS3D .@GrushBrush is a video game toothbrush for kids. We spoke with Co-Founder @EthanSchur at @CES! #CES2017 #Grush #VRhttps://t.co/CDuGcn8ROz
MTBS3D .@dcuinh showed us #blazethenight Emagin HMD Group's new consumer targeted night vision glasses @CES! #CES #AR #VRhttps://t.co/n3h8pgZreO
MTBS3D RT @MTBS3D: .@nvidia tells us what Rockband VR, Robo Recall & socks have in common in this great interview from @CES! #CES2017 https://t.c…
MTBS3D RT @MTBS3D: .@MergeVR showcased their new efforts in #AugmentedReality at @CES. Lots of fun! #CES2017 #AR https://t.co/UXbwS6HlJR https://…
MTBS3D RT @TriDef: Looks like @GIGABYTEUSA is serious about VR. Nice interview @MTBS3D https://t.co/5xNXS5Nq3i https://t.co/wxeetJH12f
MTBS3D RT @MTBS3D: Interview with @HP on the debut of Sprout2 easily one of the most amazing things we saw at @CES! #CES2017 #HPSprout2 https://t.…
MTBS3D .@nvidia tells us what Rockband VR, Robo Recall & socks have in common in this great interview from @CES! #CES2017 https://t.co/mqnjsOy1fz
MTBS3D .@MergeVR showcased their new efforts in #AugmentedReality at @CES. Lots of fun! #CES2017 #ARhttps://t.co/mXjkezH6cY
MTBS3D RT @MTBS3D: MTBS got a personal tour of the @Sony @PlayStation #VR Aim Controller & the #PSVR title Farpoint at @CES! #CES2017 https://t.co
MTBS3D MTBS got a personal tour of the @Sony @PlayStation #VR Aim Controller & the #PSVR title Farpoint at @CES! #CES2017https://t.co/0eVJ9BuxIQ
MTBS3D Interview with @HP on the debut of Sprout2 easily one of the most amazing things we saw at @CES! #CES2017https://t.co/qalhv4DGN4
MTBS3D .@GIGABYTEUSA has a big commitment to #VR and talked with us about it at @CES! #CES2017 #VirtualReality https://t.co/bFsqPfIdWZ
MTBS3D We interviewed 9D #VirtualReality Room at @CES on their shared #VR machine for out of home experiences! #CES2017 https://t.co/d2bgTuRVH8
MTBS3D .@GIGABYTEUSA has a big commitment to #VR and talked with us about it at @CES! #CES2017 #VirtualRealityhttps://t.co/IMvhXDOryy
MTBS3D We interviewed 9D #VirtualReality Room at @CES on their shared #VR machine for out of home experiences! #CES2017 https://t.co/d2bgTuRVH8

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!