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MTBS3D RT @IMMERSEDEUROPE: Thank you to all our amazing sponsors and partners! It's going to be a great show! #immersedeurope #VirtualReality http…
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MTBS3D RT @IMMERSEDEUROPE: All of our exhibitors are here at @umnoticias & setting up for tomorrow! Hope to see you here! #immersedeurope #VR http…
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MTBS3D We have the schedule for the selected sessions from @IMMERSEDEUROPE that will be streamed live by @im360! http://t.co/THVY0Japoa #Immersed
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MTBS3D .@im360 will live stream the first 360 #VR conference broadcast from #ImmersedEurope! #VirtualReality #360video http://t.co/OpxD8jHvs7
MTBS3D RT @umnoticias: . @IMMERSEDEUROPE reunirá en Murcia a diferentes profesionales y empresas de #RealidadVirtual. Vía @EFEempresas http://t.co
MTBS3D RT @estudiofutureVR: @umnoticias El próximo viernes 4 puedes asistir gratis a demos de #realidadvirtual en @IMMERSEDEUROPE Inscríbete en ht…
MTBS3D RT @bibliotecaumu: #RealidadVirtual en la Universidad de Murcia, 3-4 de septiembre @IMMERSEDEUROPE . Consulta el programa http://t.co/wnvbb
MTBS3D RT @jesusllor: Estaré en @official_ita3d @IMMERSEDEUROPE está semana. Entrada libre el viernes noche. http://t.co/S37sNY2aNy
MTBS3D RT @jesusllor: I will be at @official_ita3d @IMMERSEDEUROPE this week. Public admission on Friday night https://t.co/of4IBRzgFZ http://t.co
MTBS3D RT @EpicJamesG: Had a nice chat with @tomshardware about @UnrealEngine and VR, ahead of the @IMMERSEDEUROPE conference. http://t.co/fXum4ks
MTBS3D RT @IMMERSEDEUROPE: 3 days until #ImmersedEurope! Several ticket options available including 199 € 1 day pass for Friday! #VirtualReality h…
MTBS3D RT @estudiofutureVR: Look for us at @IMMERSEDEUROPE and discover the Giant Geode, a stunning #VR journey! https://t.co/Gkf3prZOqm @official
MTBS3D RT @TheVRBook: Great interview about some of the best #VR Experiences on the @SpaceChannel. Space Channel-Great job Neil! @MTBS3D http://t.…
MTBS3D RT @IMMERSEDEUROPE: Immersed Europe starts soon! There's still time to get your tickets! #immersed #virtualreality http://t.co/F99NpgrNUX h…
MTBS3D RT @inmediastudio: ¡El evento internacional de la tecnología que emociona! @IMMERSEDEUROPE http://t.co/kehBrv32QV
MTBS3D RT @inmediastudio: Do you want to try? They already did... #VR #MissionImpossible #ImmersedEurope #MissionImpossibleRogueNation https://t.c…
MTBS3D RT @paulgailey: Come on down! to @immersedeurope like https://t.co/Ty8HH2sjGD use the code DroidersIE for a discount that will make you Ra…

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!