MTBS3D RT @GetImmersed: Great article by @tomshardware on #Immersed2016 sponsor @ImmerVision's panamorph camera technology! #360camera #VR https:/…
MTBS3D Neil's blog on Gamasutra on how to solve VR's customer relationship problems. #VR #VirtualReality #AugmentedReality
MTBS3D RT @GetImmersed: .@Vrvana's Totem #mixedreality was 'beyond expectations.' Great article by @tomshardware! #Immersed2016 #VR #AR https://t.…
MTBS3D RT @GetImmersed: Ramtin Attar of @autodesk presenting on projects that are making use of immersive technologies. #Immersed2016 #VR #AR #Vir
MTBS3D RT @FloreoTech: "We believe we can teach real life skills through VR" -- Vijay on the potential applications of #vr beyond games. @GetImmer
MTBS3D RT @saleemkhan: [I'm speaking about virtual reality in #journalism at @GetImmersed at @OntScienceCtr today. Join us!] #JOVRNALISM #Immerse
MTBS3D RT @manpreet_kj: Messing with Reality (trying on incredibly fascinating augumented reality headset by @Vrvana ) @GetImmersed @OntScienceCtr
MTBS3D RT @manpreet_kj: What a day! Met truly awesome, former Airforce pilot @kmastin5 &got his autograph #Thunderbirds#5 #DreamComeTrue @GetImmer
MTBS3D RT @GetImmersed: First up today: Charlie Morrow @MorrowSound is giving his presentation with Immersive Sound at his booth! #Immersed2016 #V
MTBS3D RT @GetImmersed: .@AjayFry was just live on Periscope at #Immersed2016! #VR
MTBS3D RT @AjayFry: Rain got you down in #Toronto today? Why not Immerse yourself in another world at @GetImmersed happening today @OntScienceCtr
MTBS3D RT @GetImmersed: Immersive Industry Outlook Panel with @_jasonjerald @acserrano and @pumcypuhoy! @TheVRBook @cfccreates @tomshardware #Imme
MTBS3D RT @GetImmersed: Check out this cool #tiltbrushing video from #Immersed2016 by @onabatova from the yesterday at the @OntScienceCtr! #HTCViv
MTBS3D RT @official_ita3d: .@GetImmersed has just begun! Today's public show at the @OntScienceCtr was packed! Looking forward to two more days! #…
MTBS3D RT @FloreoTech: Wonderful day today at #immersed2016 with some super kids. Thanks @GetImmersed for a great day!
MTBS3D RT @N100startups: My nephew Ben trying out @FloreoTech today at #Immersed2016 attention and focus levels within tolerable parameters. https…
MTBS3D RT @onabatova: @GetImmersed @ImmersiONVRelia @ViaplayCorp was great day two more to go

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?

Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.

Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.

Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!