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MTBS3D It's Always Sunny in Philadelphia goes #VR 360 tonight! @alwayssunny #SunnyFXX #VirtualRealityhttps://t.co/gk9mJcVoxo
MTBS3D On this week's show #Zenimax vs #Oculus verdict, and an interview with Tero Sarkkinen, Founder of @BasemarkLtd! #VRhttps://t.co/kbQHe39HI4
MTBS3D Judgement Served With a $500 Million Bill For Oculus. #Oculus #Facebook #ZeniMax #VR https://t.co/gKRTZ77K0a https://t.co/Dri0lGKysG
MTBS3D Bertrand Nepveu of @Vrvana talked with us about their latest HMD upgrades at @CES. #CES2017 #VR #AR #MixedRealityhttps://t.co/R6HEQL6Uw3
MTBS3D .@panasonic discussed their new 220 degree FOV VR HMD with us at @CES. #CES2017 #Panasonic #VR #VirtualRealityhttps://t.co/0PW67eaKIp
MTBS3D .@NGCodec is working on a cloud-based #VR platform. They showed us the potential at @CES. @OlyG #CES2017https://t.co/odlHIRIDZm
MTBS3D We interviewed @SamsungCanada's Chief Marketing Officer at @CES. #CES2017 #GearVR #Oculus #VR #VirtualRealityhttps://t.co/F2HKIiFw1L
MTBS3D We spoke w/@ImmerVision at @CES. They make 360 panamorph lenses for several leading 360 camera systems. #CES2017https://t.co/1hyfeHziTK
MTBS3D We spoke w/@ImmerVision at @CES. They make 360 panamorph lenses for several leading 360 camera systems. #CES2017https://t.co/age4LhRIvp
MTBS3D We spoke to Mark Childs, Chief Marketing Officer for @SamsungCanada at @CES. #CES2017 #GearVR #Oculus #VRhttps://t.co/wsb07lv6OP
MTBS3D We spoke to @kwikvr_sgx about their new tetherless #VR enabling prototype at @CES. #CES2017 #VirtualRealityhttps://t.co/4E6FjFtngQ
MTBS3D We interviewed @GoTouchVR at @CES about their new haptics device prototype for #VirtualReality devices. #CES2017https://t.co/gDHX3dVi48
MTBS3D RT @Robertsmania: Still freaks me out to see myself on videos... Do I really sound like that?!? #VR #SimRacing @MTBS3D #CES2017 https://t.…
MTBS3D We spoke with @htc at @CES about their new audio add-on for the @htcvive, Vive Port, #VR arcades & more! #CES2017https://t.co/dT7nfuGrAw
MTBS3D We spoke to @FibrumVR at @CES about their HMDs for mobile phones and growing ecosystem of games! #CES2017 #VRhttps://t.co/BShIoaqHZi
MTBS3D .@AMD spoke with us at @CES about the long awaited Vega GPU architecture coming up around the bend! #CES2017 #AMDhttps://t.co/pRCSkHHSfj
MTBS3D @DARKFiB3R Have you received it yet?

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!