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MTBS3D Interview at @SVVR2015 w/Josh Farkas of @CubicleNinjas Chief Architects of Immersed Access! #immersedaccess #SVVR #VR http://t.co/47DuDhcFS0
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MTBS3D RT @karlkrantz: The @FOVEinc VR eye-tracking headset will change everything you know about #VR. Learn more: http://t.co/tZzm145xbd #FOVE
MTBS3D RT @official_ita3d: Thanks @SVVR2015, @jonpeddie @MissQuickstep @denise_quesnel @MTBS3D David Traub & everyone who joined us for our Futuri…
MTBS3D Amazing two days @SVVR2015! Thanks Nana, @karlkrantz and @CymaticBruce on a job well done! Now go take a vacation! :) #SVVR2015
MTBS3D RT @SVVR2015: Thank you to the incredible VR community who made SVVR 2015 an amazing success! http://t.co/gzcmtQcWD8
MTBS3D RT @JoshuaFarkas: A huge thank you to @karlkrantz @CymaticBruce and Nana for making SVVR 2015 another unforgettable event!
MTBS3D .@denise_quesnel @Vrideo @SVVR2015 @AMD @MissQuickstep @NextGalaxyCorp Thank you, Denise! You were a great panelist! :)
MTBS3D RT @official_ita3d: Immersed Access unveiled today at @SVVR2015! Registrants get 25%off. #immersedaccess #SVVR2015 http://t.co/3D0Gi8iwyV h…
MTBS3D 2PM @SVVR2015, Dave Holz of @LeapMotion presenting The Future of Wearable Displays and Inputs. #VR #SVVR2015 #VRExpo http://t.co/czdfJtP50a
MTBS3D Coming up LIVE STREAM @SVVR2015 #VR Without Borders, Tony Parisi @auradeluxe #SVVR2015 #VRExpo #virtualreality http://t.co/czdfJtP50a
MTBS3D @tn_Investing Cool! Thanks a lot! :)
MTBS3D RT @misslivirose: Collecting Kittens in Unity with KittenVR http://t.co/29pRVQVZAJ
MTBS3D RT @misslivirose: http://t.co/B8raKJfk9Q is a site for my "living" dev project where I test #VR development and write about it! Post #1 is …
MTBS3D Right now LIVE STREAM @SVVR2015 Investing in Virtual Reality. #SVVR2015 #VR #venturecapital #investing http://t.co/czdfJtxu8C
MTBS3D RT @MarySpio: Joined forces w/ #berkshirehathaway's Richline Wearables @ceek @ceekars #VRONE #VRShopping http://t.co/qpK6KpgB4t http://t.…
MTBS3D RT @OTIILI: #eyetracking + #vr= something I have wished for sometime now. I hope #Fove kickstarter will be a success https://t.co/TFUHhK7QSb

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!