Search

MTBS3D Get your tickets for @IMMERSEDEUROPE today! Use code MTBSimmersedeurope to save €100 on ticket prices! #immersed #VR http://t.co/yHxYco8br6
5hreplyretweetfavorite
MTBS3D Thanks @VRfavs for adding us to your website! Best VR Sites http://t.co/LxGfZABbja #VR #AR #360video #wearables #virtualreality #immersed
5hreplyretweetfavorite
MTBS3D This is great! We've been at @Official_GDC since 2008 & built sessions at GDC Austin'10! #VRDC http://t.co/DwpEsr2Fii http://t.co/2qjz8yM1CQ
23hreplyretweetfavorite
MTBS3D EARLY BIRD TICKETS SOLD OUT for @IMMERSEDEUROPE! @im360 just added to the speakers list! #immersed #VR #AR #360video http://t.co/yWXFZ203Ww
MTBS3D RT @nDreamsVR: We've just added a bunch of screenshots to #TheAssemblyVR's board on @Pinterest - more here: https://t.co/5Zlmg00YMB http://…
MTBS3D "It's great to see this type of event in the heart of Europe." - Simon Benson #immersed #Sony #projectmorpheus #VR http://t.co/0h54S71CVr
MTBS3D Sony and Google's Project Tango at Immersed Europe! #immersed #Sony #Google #VR #AR #3D http://t.co/UB5aNJOhGz http://t.co/GfOAd3Js3k
MTBS3D Simon Benson of #Sony is @IMMERSEDEUROPE keynote! His team was instrumental in creating #ProjectMorpheus! #immersed http://t.co/NZBTqzhlbv
MTBS3D Check out our cyberpunk interview with John Ho, Program Manager at eMagin! #eMagin #Cyberpunk #VR #virtualreality http://t.co/nu8ogrhedY
MTBS3D RT @Vireio: Vireio Perception has much improved ATW! #vireio #VR #AR http://t.co/EWWk7ZHT3n
MTBS3D RT @VRFocus: .@IMMERSEDEUROPE Reveals Four New Speakers For Conference http://t.co/20Np6btK9e http://t.co/pWxiJp7DIU
MTBS3D Virtual and Augmented Reality takes Center Stage at Immersed Europe Conference! #immersed #VR #AR #Wearables http://t.co/HWWQyB0P2R
MTBS3D RT @CubicleNinjas: Is your business considering #virtualreality? It's time to raise the bar & dream big with #VR. http://t.co/fDQb8mhj4o ht…
MTBS3D RT @realovirtualcom: Nuevos ponentes para @IMMERSEDEUROPE: Epic Games, Sphericam e InMediaStudio, el 3 y 4 de septiembre en Murcia http://t…

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!