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MTBS3D RT @GetImmersed: Speakers from @CtrlVCanada & @ImmersionArcade added to Immersed2016! #VR #AR #VirtualReality https://t.co/kJldY5CDfk https…
MTBS3D GameCoder Studios visits the Basement! New episode online! @GameCoder_Team #VR #AR https://t.co/voSuCjpYvg https://t.co/dudEyvL2ez
MTBS3D RT @GetImmersed: .@ImmerVision is one our sponsors & will be showcasing their 360 technology for professionals! #Immersed2016 #VR #AR https…
MTBS3D Neil's Messy Basement Episode 16 with Leia3D and @WorldViz! #VR #AR #VirtualReality https://t.co/cJSU4hOzDz
MTBS3D Don't miss your chance to buy early bird tickets for @GetImmersed at @OntScienceCtr! #Immersed2016 #VR #AR https://t.co/8ThPuNESfH
MTBS3D More start up table tickets on sale for #Immersed2016! #VR #AR #VirtualReality https://t.co/9AYAZpnjEu
MTBS3D RT @GetImmersed: The #Immersed2016 speaker list is up! We're adding new speakers all the time. #VR #AR #VirtualReality https://t.co/kJldY5U
MTBS3D New Neil's Messy Basement interview with @idealens & joint interview with SMI and @nvidia! #VR #AR #VirtualReality https://t.co/asv839XKrZ
MTBS3D We arrived yesterday for @siggraph! Drove by this little place on the way to the hotel. #SIGGRAPH2016 #Disneyland https://t.co/i2LROBDdEI
MTBS3D I'm going to VRLA, the world's largest VR expo, on August 5 & 6th! Will you come with me? https://t.co/wHPsDjvX6H https://t.co/cOr29Kb9Eb
MTBS3D New Neil's Messy Basement with big #Immersed16 announcement @GetImmersed, plus interview with @MorrowSound! #VR #AR https://t.co/kFUYbUA3ib
MTBS3D Check out Neil's interview with Cosmo Scarf, Co-Founder of @vrlosangeles! #VRLA https://t.co/EZFIFxLIek
MTBS3D Don't miss @cosmoscharf of @vrlosangeles on this week's Neil's Messy Basement! #VRLA #VR #AR https://t.co/lBiV3u2m5A https://t.co/YUyoiYEJny
MTBS3D Excited to be a media partner for @vrlosangeles on 8/5 & 8/6! https://t.co/wHPsDjvX6H #VRLA

U-Decide 2010 Preliminary Results, Part 1

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.

3D Glasses or NO 3D Glasses?


Glasses VS No Glasses According to Content Type

While pundits and general interest 3D studies are all up in arms about the need for glasses-free technology, these statements continue to go unfounded among gamers.  According to traditional 2D gamers who don't yet own 3D equipment of their own, the use of glasses is an insignificant deterrent for 3D gaming and 3D Blu-ray movie content.  It's only for 3D sporting events and traditional television broadcasting that glasses mark a steep difference in the willingness to watch 3D content.  It seems many of the original findings from 2009's U-Decide Initiative still hold water.


Will 2D Gamers Buy a 3D HDTV?  Yes and YES!

When Will Gamers Buy a Second HDTV?

The above chart is based on the 2D gamer purchase plans for HDTVs.  This is not 3D HDTV specific.  For pundits and analysts that believe consumers won't buy a second HDTV if they already own one, U-Decide had the advantage of possessing a disproportionately larger sample of gamers that already own an HDTV.  As shown above, owning or not owning an HDTV has a very limited impact on interest levels in making a future HDTV purchase.

3D HDTV Purchase Plans by 2D Gamers

Stereoscopic 3D is considered a high interest HDTV feature for 57% of respondents, 19% were neutral, and 24% were at a low interest level.  The above chart is based on the 57% high interest level group combined with 50% of the neutral group.


Will 3D Impact Game Developer Bottom Lines?  YES!

2D Gamer Purchase Plans For 3D Games

If game developers think that they can wait until the last minute to be 3D Ready, they should think again.  According to almost 50% of respondents, when gamers own a 3D HDTV they will give preferential treatment to 3D Ready games.  In fact, 8% say they will only buy 3D games.  We expect this trend will grow more and more dominant as 3D gaming awareness grows.

We will share more results tomorrow!