MINI 3D Augmented German magazines Car Ad

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Created on Wednesday, 17 December 2008 12:31

Last Updated on Saturday, 18 February 2012 14:04

Published on Tuesday, 29 November -0001 17:23

Written by Neil Schneider

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Im not sure where to put this type of 3D news story but here goes. metaio (apparently lowercase) 3-D augmented reality technology was seen as the best vehicle by Munich-based agencies Buzzin Monkey and die agentour GmbH to collaborate on this campaign.



So on 28 November 2008 three German magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild printed the page above which the user can then place in view of their web cam, go to the relevant URL, install a Windows only plug-in and have a real time live interactable 3-D representation of the said car appear on their monitor. Neat

Creative making-of YouTube video here (sadly not high-definition version): http://uk.youtube.com/watch?v=HTYeuo6pIjY









Check out the full story here: http://www.mediapost.com/publications/? ... _aid=96735

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