MTBS would like to send out a big congratulations to GRUSH, a new company that is making motion tracked toothbrushes for kids. GRUSH won the grand one million dollar prize on the Intel-backed America's Greatest Makers reality show.
The idea behind GRUSH is that when combined with a smartphone app, kids (and their parents) will know how well their mouth is being brushed based on how and where they are brushing their teeth. What an amazing idea!
Why do we care so much about GRUSH? Aside from being an innovatively useful product, GRUSH was co-founded by Ethan Schur who also serves as Chief Marketing Officer and shareholder at ImmersiON-VRelia, an up and coming virtual reality technology maker, and we've know this persistent entrepreneur for nearly ten years. The team here was thrilled to see Ethan on CNN talking about his latest work - well deserved!
OK! You are probably wondering why we have a picture of a steam engine on the front page of MTBS. We have a very good excuse. In today's episode of Neil's Messy Basement, we talk about responsible virtual reality, and believe it or not, early locomotives turned out to be a really good (and hysterical) comparable to where the market is today. If you can get through the first ten minutes of ranting and raving, the pay-off is worth it.
To demonstrate what a migraine sufferer goes through (I've had my share), a mixed reality experience was created where the user wears an HMD mixed with stereoscopic 3D cameras. When the user moves around the room, they see a pixelated blob on top of everything they look at. From what I can tell, it's a pretty good demonstration of a classic migraine minus the onslaught of pain that shortly follows.
Here is where things get funny (I think). First, they are obviously using an Oculus Rift DK2 with the brand name MOSTLY covered with the product name "Excedrin". You can actually see the "O" peeping out of the Excedrin product label!
Second, and I know this is a cheap shot, what does it say when the best way to demonstrate what a migraine sufferer goes through is to put an Oculus Rift on their head. OHHH! Low blow - couldn't resist.
Humor aside, it's really cool that VR is making mass market appearances like this in a meaningful way. Good stuff!