From left to right: Ray Zone, Ian McDowall, Perry Hoberman, Lenny Lipton, Lanny Smoot
Check it out, and read what dinner with Lenny Lipton and video games have in common. Learn how MTBS member Collin Brack is curing cancer with stereoscopic 3D technology, and see who the chick magnet was at the conference (sorry, it wasn’t you Collin).
Finally, get a summary of the killer gaming panel which included MTBS, iZ3D, NVIDIA, DDD, and Lightspeed Design. Did everyone make it out alive? Are people on opposite sides of the fence? Who? Read and find out!
Speaking of fences, Jon Peddie Research and MTBS have been having a bit of a public squabble over the viability of stereoscopic 3D technology. Is it viable? Is anyone going to be successful? Are standards that important?
Veritas et Visus’ 3rd Dimension newsletter is a paid circulation journal, but the debate was so heated, their publisher Mark Fihn has agreed to email a copy to whoever wants one. Just send an email to
, and he will send you a copy of the 107 page PDF file. MTBS has been working with Mark’s newsletter for some time now, and it is consistently an interesting read. We will reprint the article tomorrow, but a short email will get you a sneak peak today. Share your opinions in our discussion forums.
Finally, did any of you see the Superbowl Commercials in S-3D based on the ColorCode 3-D technology? MTBS is based in Canada, so we didn’t get to see it on TV. Was it comfortable? Did you see the 3D? Is it better than red/blue anaglyph? You can view the trailer in ColorCode 3-D’s gallery, and share your opinions in our discussion forums.
Fry’s Electronics stores are located in California, Arizona, Texas, Georgia, Illinois, Indiana and Nevada. MicroCenter stores are located in California, Colorado, Georgia, Illinois, Kansas, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Texas, and Virginia. Readers can easily find a listing of store locations and obtain information on iZ3D’s products and special offers at http://www.3Drulez.com.
Our esteemed colleagues at Jon Peddie Research have revealed steep declines in GPU sales across the board. Total sales for GPUs in 4th quarter 2008 were 72.35 million compared to 100.5 million the same period in 2007. Similarly dramatic was the quarter to quarter drop from 111.26 million units in Q3 2008. According to JPR, this is the first time Q4 shipments have decreased compared to Q3 since the year 2000.
Keep in mind that these shipments include all GPU lines including industrial and medical systems, point of sale terminals, kiosks, digital signs, and PCs.
"NVIDIA has held a slight edge in the desktop segment with a market share of 37.9%. The company has gained on Intel. AMD also raised its market share on the desktop from 20.3% in the third quarter to 21.4% in the fourth quarter. Given the tough circumstances of this quarter, AMD’s increase is no mean accomplishment." - JPR Research
There is a silver lining to this. MTBS knows for certain that stereoscopic 3D (S-3D) technologies are strong motivators for high-end GPU equipment purchases. While the 3D display market has been criticized for being niche, at least initially, it is a proven driver amongst gamers to spend more on upgrades like graphics cards and high performance CPUs. We will reveal the exact findings in the U-DECIDE Initiative report.
That said, even during these challenging economic times, S-3D will be a critical ingredient for the continued success of companies like NVIDIA and AMD in the desktop markets. We are hopeful that this will bolster their support for S-3D gaming even further.
We have just received word that Sensio Technologies Inc. has been officially accepted as "an optional DVD standard". According to Sensio, this is for standard DVD and is not reflective of Blu-Ray DVDs required for 3D HDTV.
"...our technology is now officially recognized by the DVD Forum. This standardization will allow manufacturers who want to integrate our technology in their DVD players to do it following specific guidelines set out by the DVD Forum. It will facilitate the integration process for manufacturers." - Magali Valence, Public Relations Manager for Sensio Technologies Inc.
MTBS further confirmed that there is nothing preventing the DVD Forum to add other 3D codecs to the DVD specifications. However, Sensio is very proud of the fact that while additional solutions were brought forward at the same time, theirs was the first to be officially recognized as an optional standard.
There are additional codecs in the standards war fight. Here is an interview with Ethan Schur, Director of Marketing for TDVision Corp that took place at CES:
On the gaming side, while NVIDIA has been earning a lot of positive press for their GeForce 3D Vision Solution, iZ3D has been faring equally well. After counting 50,000 (yes, fifty THOUSAND) nominations, the iZ3D 22" monitor is up for the Best Peripheral of the Year award from Gameindustry.com. Visit the voting booth to help determine which products will get the top prize!
We published several pictures from the Stereoscopic Displays & Applications Conference, and we will have more to share tomorrow.