This was actually one of the cooler things we saw at GDC this year. Vuforia is Qualcomm's platform to make augmented reality work on smartphones and tablets. The demo below pretty much tells you everything you need to know...
OK. This has nothing to do with VR or immersive technology. Absolutely nothing. However, it's still very cool and innovative.
Ethan Schur was formerly Chief Marketing Officer for TDVision Corp. which made codecs for 3D distribution and...believe it or not...had ambitions in the VR HMD space several years ago. He has rediscovered his entrepreneurial roots, and is now the COO for a new product called Grush.
Grush is a children's toothbrush with a built in motion tracker. When combined with mobile app games, it tells parents and their cavity fighting kids how good a job they are doing by showing what they are brushing and missing in a fun way. They are working to raise $50,000 through Indiegogo, and we wish them well!