"The Immersive Technology Alliance brings together expertise from across the field to foster and promote innovation in this space, and it couldn't be happening at a more important time. As the mainstream media turns its attention back to virtual reality, it is critically important that we have a forum for immersive technology developers, content creators, and innovators to work together on issues and standards, and ITA is providing that forum. AvaCon is delighted to join the conversation and we look forward to working with partners in the industry to help move the metaverse forward." - Chris Collins, President
Oculus Connect is this week, and there are going to be a few highlights outside the show floor. This year, a new VR awards show is making its debut in Hollywood on the evening of September 19th, 9PM. We're looking forward to checking this out. In addition to seeing some familiar names in the awards docket, a fun addition is having Thomas Middleditch from the hit HBO comedy Silicon Valley doing the hosting. A nice touch!
"We are really excited to be a part of the most promising technology community - the ITA. Through ITA activities, Siliconarts hopes to deliver its distinguished VR hardware platform (real-time ray-tracing) to the community and embrace the latest VR technologies from other members. We strongly believe that the ITA assets including its members, knowledge, technologies and network will be a great resource to Siliconarts in materializing its technology and, Siliconarts' contribution to the ITA will allow the organization to be equipped with an optimal hardware platform for near-future VR application." - Hee Jin (Colin) Shin, Co-Founder
This is a very exciting development. Siliconarts has joined The Immersive Technology Alliance. Why is that important, you ask? Specializing in raytracing IP and processor technology, Siliconarts' work represents the impending future of how video and audio content will be rendered in the not-too-distant future in virtual reality. In addition to impacting the qualitative results of audio and video processing, their technology has the potential of dramatically reducing the development time needs to create memorable content. Very exciting stuff!
The alliance also welcomes Cubicle Ninjas, a fast-growing marketing company that has deep commitements to virtual reality. More details can be found on the Immersive Technology Alliance website.