It's kind of amazing that in the world of VR, mobile displays are being watched like a hawk because they've become the life blood of HMD products such as the Oculus Rift. The problem is they are so dang slow compared to desktop 120Hz equivalents. Why not use a desktop equivalent? They aren't made in large enough quantities at the smaller size that mobile panels come in. In other words, too $%&^$ expensive!
The news blasting around the Internet is that Sharp is developing a 4K panel for mobile devices. However, don't get too excited! There isn't any mention of refresh rate in the original reports, and John Carmack and the like are under strict instructions to not break the laws of physics. Hopefully low persistence technologies will be enough to curb the motion blur issues on 4K panels. Also, just because you have the extra pixels doesn't mean you've got the horsepower to drive them - especially in stereoscopic 3D VR form. How does imagery look when run at a lower resolution than the panel is structured for?
However, as an indicator of things to come, this is a good sign that high res panels will gradually become readily available for VR devices in the not too distant future.
We were told it couldn't be done; that it would be too difficult to get the industry's best to fly in to Toronto and really demonstrate that the immersive industry has legs to build on. Today, we are revealing the interim program for Immersed, the industry-building conference for technologies such as virtual reality, augmented reality, stereoscopic 3D, and more.
New Deal Studios, Secret Location, Next Galaxy (CEEK, CEEKARS), Jaunt, AMD, Nvidia, The Khronos Group, Gaeta, Zargarpour - the list goes on and on and on. The investment community, media, and industry will all be there. Anyone and everyone who is serious about this space and is working to grow an industry will be there.
This is EASILY the most interesting story we've seen in awhile. Mashable reports that the Dos Equis icon The Most Interesting Man in the World played by actor Jonathan Goldsmith is the lead role in a new Oculus Rift VR "experience". Developed by the VR mavins at Dos Equis, it will be on display at the bar for festival attendees in the Southwest this week. The three-minute ad turns you into an attendee of a chi-chi party in which you, the viewer, are seated in a well-appointed living room waiting for our favorite guest of honor to show.
Similar to real life, a few women flirt with you, a leopard enters the room, and finally...you guessed it...the most interesting man in the world starts to talk to you. YOU! It turns out that YOU are the guest of honor.
The MTBS team is a HUGE fan of the Dos Equis campaigns. We don't always drink beer, but when we do...it's virtual! ;-)