Earlier this week, Jon Peddie Research announced three new market analysis reports detailing the PC Gaming Hardware make-up (PCs, peripherals, support hardware, etc.). Arguably the most important headline of JPR's work is that for the firs time...ever...the PC gaming hardware market exceeded $30 billion. That's a lot of dough!
Reflecting on this, we've been putting a lot of thought into virtual reality and the strategic importance of the PC market to virtual reality. Ever since the realistic numbers of PC VR HMD sales were realized (primarily limited by Moore's Law and early adopter cost), we are witnessing a trend where the VR market is assuming that mobile is the way to go for mass market growth. Yes, we agree that mobile has a mass market advantage. However, it doesn't yet reflect the content that got the industry truly excited about virtual reality in the first place. While it's promising and it's a way to get VR out there to a lot of people, it doesn't have the wow factor that PC had from the get-go; and consumers need to experience that wow factor for a long time to come.